Twenty years after its debut, Taco Bell’s Crunchwrap Supreme has inspired a legion of dupes with its endlessly adaptable format.
Source: Taco Bell’s Crunchwrap Supreme, an Unlikely Muse for Chefs, Turns 20 – The New York Times
see also this long read on the efforts of the person who pushed Taco Bell to do the Crunchwrap : Taco Bell’s Innovation Kitchen, the Front Line in the Stunt-Food Wars
