Well, maybe not. In 2024, worldwide gift card sales will pass a trillion dollars for the first time. It’s a good grift. Surveys show that the buyer spends about 21% less per gift than they do…
Source: The thought that counts
there is a possible solution to this at the end of the article: send a gift card that can be redeemed for cash (if only into you amazon wallet, assuming they’re an amazon user; could also apply to apple music cards, google play credit, etc.? then the person is free to buy whatever they like, or take it out as spendable cash, or maybe even real cash; read the article for the deets.
fta:
“In the current system, the recipient loses. They get a smaller gift, they often spend more money than the gift was for, they’re stuck with the store the giver chose (which is the only thing they actually chose) and there’s very little in the way of thoughtfulness or connection involved.”
