A spate of deaths and lawsuits ended the famous pizza marketing ploy. Is delivery any safer now?
Source: The failure of the Domino’s 30-minute delivery guarantee
fta:
The restaurants didn’t live up to the guarantee every time (especially when cheap college students tormented drivers with imprecise directions). But the chain claimed it had a national success rate of 89% in 1984 and 95% in the late ’80s. A franchisee that operated 17 stores in Dayton, Ohio, set the company record by delivering 99% of its pizzas within 30 minutes.
