A global run on cocoa futures promises to drive up prices for consumers and pressure manufacturers to make slimmer, smaller chocolate bars. The only question is when.
“There’s only a couple of tools in the tool box,” he said, adding that changing sizes is a much more cumbersome process than raising prices, since it involves changing packaging and making new chocolate moulds.”
which leads me to wonder what the costs to retool are vs. just raising the price.
