Red Lobster and Thai Union Group have scrapped the $20 endless shrimp deal, raising the price to $25, after the seafood supplier reported more than $11 million in losses.
Source: How Red Lobster’s endless shrimp deal cost the company millions: ‘It didn’t work,’ CFO says
article says 4% y-y increase in traffic was due to this, but loss y-y are due to losing too much. but what other factors might cause that 4% change? how confident can they be that it was the unlimited shrimp + biscuits that drove this increase in traffic.
