{"id":30548,"date":"2023-12-01T22:35:12","date_gmt":"2023-12-02T03:35:12","guid":{"rendered":"https:\/\/ckms.ca\/?p=30548"},"modified":"2023-12-01T22:35:12","modified_gmt":"2023-12-02T03:35:12","slug":"how-red-lobsters-endless-shrimp-deal-cost-the-company-millions-it-didnt-work-cfo-says","status":"publish","type":"post","link":"https:\/\/blog.ckms.ca\/?p=30548","title":{"rendered":"How Red Lobster&#8217;s endless shrimp deal cost the company millions: &#8216;It didn&#8217;t work,&#8217; CFO says"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"hoverZoomLink alignright\" src=\"https:\/\/blog.ckms.ca\/wp-content\/uploads\/2023\/12\/red-lobster-shrimp-dinner-gty-jt-231130_1701373456782_hpMain_16x9_992.jpg\" alt=\"\" width=\"242\" height=\"136\" \/><span style=\"font-size: inherit;\">Red Lobster and Thai Union Group have scrapped the $20 endless shrimp deal, raising the price to $25, after the seafood supplier reported more than $11 million in losses.<\/span><\/p>\n<p>Source: <em><a href=\"https:\/\/www.goodmorningamerica.com\/food\/story\/red-lobsters-endless-shrimp-deal-cost-company-millions-105271091\">How Red Lobster&#8217;s endless shrimp deal cost the company millions: &#8216;It didn&#8217;t work,&#8217; CFO says<\/a><\/em><\/p>\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>article says 4% y-y increase in traffic was due to this, but loss y-y are due to losing too much.  but what other factors might cause that 4% change?  how confident can they be that it was the unlimited shrimp + biscuits that drove this increase in traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Red Lobster and Thai Union Group have scrapped the $20 endless shrimp&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[282],"tags":[18,140,763,1864],"class_list":["post-30548","post","type-post","status-publish","format-standard","hentry","category-article","tag-economics","tag-paul","tag-restaurants","tag-shrimp","wpcat-282-id"],"_links":{"self":[{"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=\/wp\/v2\/posts\/30548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30548"}],"version-history":[{"count":2,"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=\/wp\/v2\/posts\/30548\/revisions"}],"predecessor-version":[{"id":30551,"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=\/wp\/v2\/posts\/30548\/revisions\/30551"}],"wp:attachment":[{"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}