{"id":1002,"date":"2016-09-14T21:32:40","date_gmt":"2016-09-15T01:32:40","guid":{"rendered":"https:\/\/ckms.ca\/?p=1002"},"modified":"2016-09-14T21:32:40","modified_gmt":"2016-09-15T01:32:40","slug":"another-look-at-marketing-vs-rd-in-pharma-in-the-pipeline","status":"publish","type":"post","link":"https:\/\/blog.ckms.ca\/?p=1002","title":{"rendered":"Another Look At Marketing Vs. R&#038;D In Pharma | In the Pipeline"},"content":{"rendered":"<blockquote><p>FiercePharma has some good figures to back up my posts the other day on R&#038;D spending versus marketing. I mentioned how many people, when they argue that drug companies spend more on marketing than they do on research, are taking the entire SG&#038;A number, and how companies tend to not even brea<\/p><\/blockquote>\n<p>Source: <em><a href=\"http:\/\/blogs.sciencemag.org\/pipeline\/archives\/2013\/05\/23\/another_look_at_marketing_vs_rd_in_pharma\">Another Look At Marketing Vs. R&#038;D In Pharma | In the Pipeline<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FiercePharma has some good figures to back up my posts the other&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[18,48],"class_list":["post-1002","post","type-post","status-publish","format-standard","hentry","tag-economics","tag-health"],"_links":{"self":[{"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=\/wp\/v2\/posts\/1002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1002"}],"version-history":[{"count":0,"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=\/wp\/v2\/posts\/1002\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ckms.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}